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iResearch:09Q2 China Search Engines Market Size Reached 1.72 Billion Yuan
Analyst Jin Naili  2009/08/27  iResearch
According to iResearch's upcoming study China Search Engines Research Report in 2009Q2 based on the total revenue of the operators, China Search Engines market size reached 1.72 billion yuan in 2009Q2, representing a 32.4% increase from the previous quarter, the main reason of which was the elimination of the negative impact of seasonality and the improvement of Macroeconomics. At the same time, search engines market size increased 35.7% from the corresponding period in 2008.

iResearch considered that economic crisis was a great opportunity for the search engines to get admission of the advertisers. Pursuing restricted budget and good effect on marketing, more advertisers turned to search engines, which had good precision marketing effect on advertisement. As a result, they became familiar with and admissive of marketing by search engines, and put advertisement through search engines habitually. iResearch predicted that the number of advertisers in China search engines market would be 319,000.


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