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iResearch:2009 China Third-Party Online Payment Transaction Size Reaches 576.6 Billion Yuan
Analyst Jiang Lixin  2010/01/25  iResearch
According to China Online Payment Research Report 2009-2010 which would soon be released by iResearch, China's year-on-year growth of online payment transactions of China has surpassed 100% from 2005 to 2009. Comparing with a total of 274.3 billion yuan in 2008, the market size will reach 576.6 billion yuan, up 110.2%. During the passed five years, the transaction size has enlarged by nearly 30 times.

iResearch believes that there are three motive forces leading to the rapid growth. First is low pernatrance to the potential consumers of the third-party online payment, which predicts a growing potentiality. By now it only takes up less than 0.1% of China's non-cash payment transaction size, and 3% of bank card payment transactions.

Secondly, the further advanced security, as well as the ease of use, make the third-party online payment more popular with netizens and improve the user time, plus the net surfing frequency.

In addition, as the third-party online payment companies are actively developing and cooperating with the related industries, a larger transaction size is appearing.


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