Price: $ 3000	Date: 2008/09/25
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The search engine is not an actual tangible engine, but website data of all kinds existing on the internet. In other words, it¡¯s a system in which information on the web is collected and arranged and through which users make their queries. The system includes three parts: information collection, arrangement and user query. The search service is provided through catalog classification or whole article sorting.
In 2007, search engine industry in China has gained dramatic high-speed development, creating milestone-like records one after another, which marks that search engine industry in China is stepping into completely prosperous period:

ReportDirectory:

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page8 I.Background of the 7th Research on Online Consumption of Netizens in China
page8 1.Division of Investigation Fields
page8 2.Main Directions of Research
page8 3.Results of Research Reports
page9 II.Methodology
page9 1.Research Method
page9 2.Quota of Gender/Location of Netizens
page10 III.Definition
page11 IV.Summary
page12 V.Main Text
page12 1. New Change of Search Engine Industrial Structure in 2007 and Improvement of Business Mode
page12 1.1 New Change of Search Engine Industrial Structure in 2007
page13 1.2 New Change of Business Value of Search Engine in 2007
page14 1.3 Improvement of Earning Mode of Search Engine in 2007
page20 2.New State of Development of Search Engine Market Globally and in USA 2007
page21 2.1 Development of Global Search Engine Market in 2007
page21 2.1.1 Global Search Engine Market Size in 2007
page22 2.1.2 Request Scale of Global Search Engine Market in 2007
page23 2.1.3 Competition Pattern of Global Search Engine Market in 2007
page24 2.2 Development of Search Engine Market in USA 2007
page24 2.2.1 Search Engine Market Size in USA 2007
page25 2.2.2 Request Scale of Search Engine Market in USA 2007
page26 2.2.3 Users Scale of Search Engine Market in USA 2007
page27 2.2.4 Proportion of Income of Paid Search Advertisement of Online Advertisement in USA 2007
page28 2.2.5 Competition Pattern of Search Engine Market in USA 2007
page29 2.3 Development of Search Engine Market in Japan 2007
page29 2.3.1 Search Engine Market Size in Japan 2007
page30 2.3.2 Request Scale of Search Engine Market in Japan 2007
page31 2.3.3 Competition Pattern of Search Engine Market in Japan 2007
page33 3.Development Size of Search Engine Market in China 2007
page36 3.1 Overview of Development of Search Engine Market in China 2007
page36 3.1.1 User Scale of Search Engine in China Exceeds that in USA 2007
page37 3.1.2 Request Amount Scale of Search Engine in China exceeds that in USA 2007
page38 3.1.3 Market Size of Search Engine in China 2007 Has Rapid Development but Low Total Amount
page39 3.1.4 Average Revenue of Search Engine Request in China 2007 is Still on Low Level Globally
page40 3.1.5 Proportion of Paid Search Advertisement Revenue of Online Advertisement in China is Still Lower Than That in USA 2007
page42 3.2 Search Engine Market Size in China 2007
page42 3.2.1 Search Engine Market Size in China 2007
page43 3.2.2 Proportion of Search Engine Market Size of Online Advertisement Market in China 2007
page44 3.3 User Scale of Search Engine in China 2007
page44 3.3.1 User Scale of Search Engine in China 2007
page45 3.3.2 User Coverage Rate of Search Engine in China 2007
page46 3.4 Request Scale of Search Engine in China 2007
page46 3.4.1 Request Scale of Webpage Search in China 2007
page47 3.4.2 Request Scale of Brand Webpage Search in China 2007
page48 4. Competition Pattern of Search Engine Market in China 2007
page49 4.1 Revenue Share of Search Engine Market in China 2007
page49 4.1.1 Revenue Share of Search Engine Market in China 2007
page50 4.1.2 Revenue Share of Search Engine Market in China 2003-2007
page51 4.2 Search Request Amount Share of Search Engine in China 2007
page51 4.2.1 Request Amount Share of Webpage Search in China 2007
page53 4.2.2 Request Amount Share of Music Search in China 2007
page54 4.2.3 Request Amount Share of Picture Search in China 2007
page55 4.3 Access Share of Search Engine in China 2007
page55 4.3.1 Access Share of Webpage Search in China 2007
page57 4.3.2 Access Share of Music Search in China 2007
page58 4.3.2 Access Share of Picture Search in China 2007
page59 5. Development of Search Engine Operators in China 2007
page60 5.1 Operation State of Baidu in 2007
page60 5.1.1 Innovation of Products by Baidu in 2007
page62 5.1.2 Users¡¯ Access Time to Baidu Services in 2007
page63 5.1.3 Users¡¯ Quarterly Valid Browse Time of Baidu Services in 2007
page64 5.1.4 Baidu Quarterly Revenue in 2007
page65 5.1.5 Quarterly Number of Active Online Marketing Customers of Baidu in 2007
page66 5.1.6 Average Revenue of Baidu Customers in 2007
page67 5.1.7 Traffic Acquisition Cost of Baidu in 2007
page68 5.1.8 Adjustment and Exploration of Earning Mode of Baidu in 2007
page69 5.2 Operation State of Google China in 2007
page69 5.2.1 Innovation of Google Products and Earning Mode in 2007
page70 5.2.2 Points of Service Ability Development of Google in 2007
page71 5.2.3 Improvement of Search Products and User Experience of Google in 2007
page73 5.2.4 Universal Search on Mobile Platform of Google in 2007
page74 5.2.5 Service Innovation of Google Aimed at Foreign Trade Enterprises in 2007
page75 5.2.6 Quarterly User Access Time of Each Service of Google in 2007
page76 5.2.7 Quarterly Valid Browse Time of Each Service of Google in 2007
page77 5.3 Operation State of Yahoo China in 2007
page77 5.3.1 Innovation of Products and Earning Mode of Yahoo China in 2007
page78 5.3.2 Quarterly Acess Time of Each Service of Yahoo China in 2007
page79 5.3.3 Quarterly Valid Browse Time of Each Service of Yahoo China in 2007
page80 5.4 Comparative Analysis on Webpage Search between Baidu and Google in 2007
page80 5.4.1 Total Quarterly Access Time Comparison of Webpage Search between Baidu and Google in 2007
page81 5.4.2 Request Amount Comparison of Webpage Search between Baidu and Google in 2006Q4-2007Q4
page82 5.5 Innovation of Products and Earning Mode of Other Operators in 2007
page83 6. Behavior and Demand of Search Engine Users in China 2007
page85 6.1 Search Behavior: Use per capita gets more frequent and search content has low business value
page87 6.1.1 User Request Time and Access Time per capita in China 2007
page88 6.1.2 Access Frequency of China Search Engine Users in 2007
page89 6.1.3 Age Distribution of China Search Engine Users in 2007
page90 6.1.4 Most Often Searched Content by China Search Engine Users and its Business Value in 2007
page94 6.2 Brand Choice: Influenced by Public Praise, Users Use Baidu and Google Most Often
page96 6.2.1 Brand of Most Often Used Search Engine by Users in China 2007
page97 6.2.2 Most Often Used Search Engine Brand of China Users of Different Education Backgrounds in 2007
page98 6.2.3 Loyalty of China Search Engine Users to Different Brands in 2007
page99 6.2.4 Recommendation Behavior of China Search Engine Users in 2007
page100 6.2.5 Recommended Brand of China Search Engine Users in 2007
page101 6.3 Users Appraisal: Users Attach Importance to Precision and Dead Link Rate in Common and Baidu Is Highly Appraised in Whole
page102 6.3.1 Users' Satisfaction Degree with Each Link of China Search Engine in 2007
page103 6.3.2 Users¡¯ Recognition Degree to Each Link of China Search Engine in 2007
page104 6.3.3 Users¡¯ Satisfaction Degree with China Search Engine of Each Brand in 2007
page105 6.4 Olympics Marketing£ºAdvertisements Bound with Game Videos is the Best Practice of Olympics Marketing
page107 6.4.1 Search Behavior of China Search Engine Users during Olympics
page109 6.4.2 Search Engine Users¡¯ Recognition Degree to Paid Search Advertisements in China
page111 6.5 Further Demand: Users More Expect Semantic Retrieval of Natural Languages and Hope to Order Search Result as Demanded
page113 7.Conclusion on Influence Factor and Development Trend of China Search Engine Market
page113 7.1 Advantages of China Search Engine Market Development
page114 7.2 Disadvantages of China Search Engine Market Development
page115 7.3 Development Trend of China Search Engine Market
page119 Disclaimers