Price: $ 3000	Date: 2008/12/02
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Online Travel Reservation (OTR) is such an approach that via internet or telephone consumers can book airline tickets, reserve hotel rooms, and purchase traveling package products and services from Online Travel Service Suppliers (OTSS). Payment can be done via online method or across counter (i.e. off-line method). Considering the actual conditions of OTR in China, such approach that consumers firstly find out travel service or products through searching the OTSS¡¯s website and further make successful reservation via the Call Center system is also regarded as a kind of OTR.

ReportDirectory:

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page7 I. Background of the 7th Research on the Consumption Behavior of Chinese Internet Users:
page8 II. Methodology
page9 III. Definition
page10 IV. Summary
page12 V.Text
page12 1. Structure of Online Travel Booking Industry and Evolution of New Business Models
page12 1.1Latest Development of Online Travel Booking industry chain and Transformation of industrial structure
page12 Figure 1-1 Latest Development of Online Travel Booking Industrial Structure in 2007
page14 1.2 Latest Development of Online Hotel Reservation Business and Evolution of Business Modes
page15 1.3 Latest Development of the Online ticket booking Structure and Evolution of New Business Modes
page17 2. Development of Global Online Travel Booking Industry
page17 2.1Percentage of Global Customers¡¯ Travel Expenses to Their Living Expenses in 2007.
page18 2.2 Development of American Online Travel Booking Industry
page18 2.2.1 American Online Travel Booking Trading Volume Scale in 2007
page19 2.2.2 American Family User Scale of Online Travel Booking in 2007
page20 2.3 Development of Online Travel Booking Business in the Asia-Pacific Region in 2007
page20 2.3.1 The Trading Volume Scale of Online Travel Booking Industry in the Asia-Pacific Region in 2007
page21 2.3.2 Trading Volume Scale of Indian Online Travel Booking Industry in 2007
page22 3. General Situation of Development of Chinese Online Travel Booking Market
page22 3.1China¡¯s Tourism Industrial Scale
page23 3.2 New Characteristics of China Online Tourism Booking Market
page25 3.3 China Online Travel Booking Market Size
page25 3.3.1 Overall Market Size of China Online Travel Booking Industry
page27 3.3.2 Subdivided Market Size of China Online Travel Booking Industry
page29 3.3.3 Subdivided Market Structure of Chinese Online Travel Booking Industry
page30 3,4 User Scale of Chinese Online Travel Booking Industry
page31 3.5 Competition Pattern of China Online Travel Booking Market
page31 3.5.1 Market Shares of Chinese Operators Engaged in Online Travel Booking Business
page33 3.5.2 Market Share of Visit Times to China Travel Booking Websites
page35 3.5.3 Revenue Market Share of China Online Hotel Reservation Operators
page37 3.5.4 Revenue Market Share of China Online Ticket Booking Operators
page39 3.6 Recognition of Chinese Online Travel Service Users towards Each Booking Service Brands
page39 3.6.1 Most Frequently Used Online Hotel Reservation Service Brands by Chinese Users
page40 3.6.2 Most frequently Used Online Ticket Booking Service Brands by Chinese Users
page41 3.6.3 Most Frequently Used Online Holiday Booking Service Brands by Chinese Users
page42 4. Analysis on Chinese Online Travel Booking Companies¡¯ competitiveness
page42 4.1 Visiting Times of Each Chinese Online Travel Booking Brand
page42 4.1.1 Visiting Times of Chinese Online Travel Booking Websites per Quarter
page43 4.1.2 Visiting Times of Each Online Travel Booking Brand per Quarter
page44 4.1.3 Effective Browsing Timespan of Chinese Online Travel Booking Websites
page45 4.1.4 Effective Browsing Timespan of Each Chinese Online Travel Booking Service Brand
page46 4.2 Analysis on Competitiveness of Chinese Super Online Travel Booking Websites
page46 4.2.1 Ctrip¡¯s Development Characteristics and Business Focuses in 2007
page50 4.2.2 Elong¡¯s Development Characteristics and Business Focus in 2007
page54 4.2.3 Comparative Analysis on Hotel Reservation Commission Revenue between Ctrip and Elong
page55 4.2.4 Comparative Analysis on the Hotel Reservation Amount of Ctrip and Elong in 2007
page56 4.2.5 Comparative Analysis on Average Hotel Reservation Revenue of Ctrip and Elong in 2007
page57 4,2,6 Comparative Analysis on Ctrip¡¯s and Elong¡¯s Cooperation with Hotels
page58 4.2.7 Comparative Analysis on Ticket Booking Commission Revenue between Ctrip and Elong
page59 4.2.8 Comparative Analysis on Ticket Booking Amount of Ctrip and Elong in 2007
page60 4.2.9 Comparative Analysis on Average Ticket Booking Revenue of Ctrip and Elong in 2007
page61 4.3 Analysis on Development of Other Online Travel Booking Companies
page61 4.3.1 Mongo¡¯s Development Characteristics and Business Focus
page64 4.3.2 Development Characteristics and Business Focus of Happy E-Travel
page66 4.3.3 Qunar¡¯s Development Characteristics and Business Focus
page68 4.4 Problems Confronted with and Perfection Direction of Chinese Online Travel Booking Operators
page68 4.4.1 Problems Confronted with Chinese Online Travel Booking Operators
page70 4,4,2 Perfection Direction of Chinese Online Travel Booking Services
page71 5.Analysis on use behavior of Chinese online travel booking industry
page71 5.1 Analysis on use behavior of Chinese online travel booking industry
page71 5.1.1 In 2007, most Chinese users had tourist travel.
page72 5.1.2 Business Travel Customers Mainly Depend on Companies and Units to Book Hotels and Tickets.
page73 5.1.3 Online Travel Booking Has Become the First Selected Travel Service Mode for Chinese Customers
page74 5.1.4 Internet Booking Has Become the First Selected Booking Mode for Chinese Network Users
page75 5.1.5 Primary Reason Why Users Don¡¯t Choose Online Travel Booking Services Doesn¡¯t Consist in the Incomprehensiveness of Travel information.
page76 5.1.6 Online Travel Booking Websites is the First Selected Booking Channels by Users
page77 5.1.7 Chinese Users¡¯ Ticket Booking Acts Surpass Hotel Reservation Acts
page78 5.1.8 Exchanging Certain Cumulative Scores for Cash is the Preferential Activity Most Favored by Chinese Users
page79 5.2 Analysis on Behavior of Chinese Hotel Reservation Users
page79 5.2.1 Primary Factor Influencing Users in Selecting Hotels is Price
page80 5.2.2 Most Commonly Used Method of Payment by Chinese Hotel Reservation Users is to Pay at the Front Desk.
page81 5,2,3 More Users are Accustomed to Reserve Hotels One Week in Advance
page82 5.2.4 Chinese Users Favor Three-Star Hotels
page83 5.2.5 Users Believe that Hotel Reservation Services Should Provide More Concessions for Old Users.
page84 5.3 Analysis on Behavior of Chinese Ticket Booking Users
page84 5.3.1 Primary Factor Influencing Users in Selecting Ticket Booking Services is Price.
page85 5.3.2 Online Payment is the Most Commonly Used Paying Mode by Chinese Ticket Booking Users
page86 5.3.3 Users Believe that Ticket Booking Services Should Provide More Concessions for Old Users.
page87 5.4 Analysis on Behaviors of Chinese Online Holiday Booking Users
page87 5.4.1 Free Travel is the Most Favored among Online Holiday Booking Users of Young Age.
page88 5.4.2Domestic Short-Line Travel is the Most Commonly Selected Travel Type by users.
page89 5.4.3 Hainan is the Most Popular Domestic Tourism Destinations among Users
page90 5.4.4 Hongkong and Macao Regions are the Most Popular Outbound Tourism Destinations among Users
page91 5.4.5 Average Price of Online Holiday Products Selected by Chinese Users Ranging from 2000 RMB to 4000 RMB
page92 5.5 Analysis on the Olympic Marketing of Chinese Online Travel Booking
page92 5.5.1 In2008, Chinese Users¡¯ Travel Desire Will be Stronger Because of the Olympic Games
page93 5.5.2 Chinese Users Expect to Enjoy Discounted Price for Hotel Reservation During the Olympics in 2008.
page94 5.5.3 Chinese Users Expect to Enjoy Discounted Price for Plane Ticket Booking during the Olympics in 2008.
page95 5.5.4 Chinese Users Expect to Enjoy Discounted Price for Holiday Products Booking during the Olympics in 2008.
page97 5 The Developing Trends of Chinese Online Travel Booking Market
page99 Disclaimers: