Price: $ 3000	Date: 2008/09/06
Pages: 89	Charts: 59
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Through analysis on the above data, iResearch thinks that the electronic commerce market has gained the favor of foreign and domestic venture investors and this trend will be go on in the next several years along with the favorable development of online shopping including B2C and C2C and success of Alibaba.com and other B2B websites. Meanwhile, the in-depth exploitation of web2.0 and online media pushes forward the lasting development of community services and become the new direction of venture investment.

ReportDirectory:

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page 6 I. Background of the 7th Chinese Netizens¡¯ Online Consumption Behavior
page 6 1.Survey Fields
page 6 2. Major Research Contents
page 6 3. Research Report Achievement
page 8 II.Research Methods
page 8 1. iResearch Online Survey (Online Users) Definition
page 8 2.iResearch Online Survey (Industry Research) Definition
page 9 IIIConcepts¡¯Definitions
page 11 IVReport Summary
page 12 V. Report Text
page 12 1. General Introduction of China Online Economy Market Development
page 12 1.1 Analysis on China Online Economy Market Scale
page 12 1.1.1 China Online Economy Market Features Rapid Development and Broad Foreground
page 14 1.1.2 .Individual Payment Market Still Remains the Mainstream Position in the Next Future
page 17 1.1.3.China¡¯s Online Economy Has Become More and More Important
page 18 1.2 China Online Economy Market Structure Analysis
page 18 1.2.1 Profit-earning Modes Are Becoming Diversified
page 20 1.2.2 Market Scale Concentration Decreased Gradually
page 22 1.2.3 Online Advertisement Market Boasts the Great Development Potential
page 25 2. China Online Economy Market Development Phases
page 25 2.1 Exploring Phase: Scientific Research Net Establishment Dominated by Government
page 26 2.2 Underway Phase: Internet Enters the Comprehensive Portal Time
page 27 2.3Growth Phase: Online Services¡¯ Vertical Trend Is Irreversible
page 29 2.4 In-depth Development Phase: Online Economy Presents a Diversified Profit-earning Mode
page 30 3.China Online Economy Users¡¯ Behavior Analysis
page 30 3.1 China Internet Users¡¯ Base Is large and Its Popularity Rate Is Spread Step by Step
page 30 3.2 China Online Service Users Analysis
page 30 3.2.1 China Online Service Unique Visitors Analysis
page 36 3.2 China Software Services Users Analysis
page 36 3.2.1 China Software Services Monthly Unique Visitors Analysis
page 39 4.China Online Economy Investment Market Analysis
page 39 4.1 2007 China Internet Industry Investment Analysis
page 43 4.2 Comparison of China Online Economy Industry Investment Competitiveness
page 44 4.2.1 Market Scale Analysis
page 45 4.2.2 Market Concentration Degree Analysis
page 46 4.2.3 Users¡¯ Response Ability Analysis
page 47 4.2.4 Market Development Potential Analysis
page 47 4.3 Comprehensive Comparison about China Online Economy Industry Investment Competitiveness
page 47 4.3.1 Investment Competitiveness Analysis
page 48 4.3.2 Investment Industry Comparison
page 50 5. China Online Economy Core Industries Analysis
page 50 5.1 Mobile Value-added Market Analysis
page 50 5.1.1 Current Development Status: Its Market Enters an Adjustment Period
page 52 5.1.2 Development Trend: 3G¡¯s Launch Brings Diversified Services
page 55 5.2 Online Games Market Analysis
page 55 5.2.1 Current Development Status: Market Scale Rapidly Rises and Its Proportion in the Global Online Games Market Unceasingly Jumps
page 58 5.2.2 Development Trend: Starting from the Needs of Players
page 60 5.3 Online Advertisement Market Analysis
page 60 5.3.1 Current Development Status: Market Growth Is Rapid, Its Structure Presents a Diversified and Spreading Trend
page 63 5.3.2 Development Tendency: Diversified Development Is Inevitable
page 65 5.4 Search Engine Market Analysis
page 65 5.4.1 Current Development Status: Webpage Search and Comprehensive Search Websites Are Still in the Mainstream Position
page 71 5.5 Electronic Commerce Market Analysis
page 76 5.5.2 Development Tendency: Electronic Commerce Will Become a Growth Hotspot
page 77 6. China Online Economy Development Trend
page 77 6.1 China Online Economy Development Summarization
page 77 6.1.1 China Online Economy Market Analysis
page 80 6.1.2 Users¡¯ Scales of Various Industries in China Online Economy Continue to Jump
page 84 6.2 Prospect of China Online Economy Development
page 84 6.2.1 Macro-trend of China Online Economy Development
page 86 6.2.3 China Online Service Development Trend Prospect
page 89 Disclaimers