| Price: $ 3000 | Date: 2008/09/17 |
| Pages: 138 | Charts: 79 |
 Order Online |
ReportDirectory:
page8 I. Background of the 7th Chinese Netizens¡¯ Online Consumption Behavior
page8 1. Survey Fields
page8 2. Major Research Contents
page8 3. Achievement of Research Report
page9 II. Research Methods
page9 1. iResearch Online Survey (Online Users) Definition
page9 2 .iResearch Online Survey (Industry Research) Definition
page10 III. Definition
page11 IV£®Abstract
page12 V. Main Body
page12 1. Web2.0 Overview
page12 1.1. Brief Introduction of Web2.0
page14 1.2. Web2.0 and New technologies and Applications of New Internet
page14 1.2.1. Web2.0 and new internet technologies
page14 1.2.1.1. AJAX
page15 1.2.1.2. RSS
page17 1.2.1.4. MashUps
page18 1.2.1.5. Widgets
page19 1.2.2. Web2.0 and Application of New Internet
page19 1.2.2.1. Search Engine 2.0
page21 1.2.2.2. E-commerce 2.0
page22 1.2.2.3. Library 2.0
page24 1.2.2.4. Socialized Relationship and Commercial Value of Web 2.0 Services
page25 1.3.1. Web2.0 Websites Have Developed as Well in USA
page26 1.3.2. Sound Market Competition Environment Drives the Orderly Development of Web 2.0
page26 1.3.3. Traditional Industries of America Started to Focus on Web2.0 Websites and Application
page27 1.3.4. Investment and Financing in Web2.0 in USA Are in a Good Condition
page28 1.3.5. Facebook---New Favorite of Social Network
page28 1.3.5.1. Development Statue of Facebook
page30 1.3.5.2. Facebook Open Platform
page30 1.3.5.3. Facebook Advertisement System
page33 2. Analysis on The Developing Environments of China¡¯s Web 2.0
page33 2.1. China¡¯s Web 2.0 is in The Fast-growing Stage
page33 China¡¯s Web 2.0 is in The Fast-growing Stage
page35 2.2. Features of The Development of Web 2.0 in China
page35 2.2.1. Preference to entertainment pushes forward the rapid development of Web 2.0
page36 2.2.2. Developmental Hotspot of China Web2.0 Keeps Pace with American Market
page37 2.3. Analysis on Policy Environment of Development of Web2.0 in China
page37 2.3.1. Analysis on Macro-Policy of Development of China Internet
page38 2.3.2. Analysis on Blog Service Related Policies
page38 2.3.3. Analysis on Video Share Service Related Policies
page39 2.3.4. Analysis on Online Community Service Related Policies
page40 2.4. Analysis on Invest Environment of China Web2.0
page40 2.4.1. Analysis on Environment of Venture Investment in China
page40 2.4.2. Analysis on Environment of Venture Investment of China Internet
page42 2.4.3. Analysis on Environment of Venture Investment of China Web2.0
page43 2.5. Analysis on The Competition of China's Web 2.0
page43 2.5.1. Similar Websites and Services Emerge One after Another, It is still at Fully Competitive Stage
page44 2.5.2. Web2.0 Service Has Not Be Popularized, and There Are Great Potential
page45 3. General Introduction to China's Blog Service and The Marketing
page45 3.1. China's Blogger Size
page46 3.2. Monthly Coverage of China's Blog Service
page47 3.3. Blog Came As One of The Internet Service that China's Internet Users Use The Most
page48 3.4. Developing Stages of China's Blog Service
page49 3.5. Features of the Development of China's Blog Service
page50 3.6. Analysis on Marketing Strategy of Blog
page50 3.6.1. Structure of China¡¯s Blog Industry Chain
page50 3.6.2. Analysis of Blog Marketing
page50 3.6.2.1. Service Model of Portal Blogs
page51 3.6.2.2. Service Models of Small and Medium Blog Websites
page52 3.6.2.3. An Important Part of China¡¯s Commercialized Blog Services- Blog Ads Federation
page53 3.6.2.4. Analysis on The Advertiser¡¯s Marketing Strategy of Blog
page56 4. Development and Marketing Situation of China Video Share Service Market
page56 4.1. Monthly Reach of China Video Share Service
page57 4.2. Monthly Effective Viewing Duration per User of China Video Share Service
page58 4.3. Developmental Stage of China Video Share Service Market
page59 4.4. Developmental Features of China Video Share Service Market
page60 4.5. Analysis on Video Share Enterprise and Marketing Cases
page60 4.5.1. Structural Analysis on China Video Share Industrial Chain
page61 4.5.2. Analysis of Marketing Strategy of Video Share
page65 5. Development and Marketing Situation of China Online Community Service Market
page65 5.1. Monthly Reach of China Online Community Service
page66 5.2. Developmental Stage of China Online Community Service Market
page67 5.3. Developmental Features of China Online Community Service Market
page68 5.4. Analysis of Marketing Strategy of Online Community
page68 5.4.1. Online Application Based Online Community
page69 5.4.2. Service Based Online Community
page70 5.4.3. Suggestions on Marketing Strategies of Online Community
page72 6. Developmental and Marketing Situation of Other Web2.0 Subdivided Market in China
page72 6.1. RSS Subscriber
page72 6.1.1. Developmental Stage of China RSS Subscriber Service Market
page72 6.1.2. Developmental Features of China RSS Subscriber Service Market
page73 6.1.3. Analysis on Marketing Strategy of RSS
page75 6.2. Wiki
page75 6.2.1. Developmental Stages of China Wiki Service Market
page75 6.2.2. Development Features of China Wiki Service Market
page76 6.2.3. Analysis on Marketing Strategy of Wiki
page76 6.2.3.1. Application of Wiki in E-Commerce
page77 6.2.3.2. Wiki Marketing---From the Angle of Business Owner
page79 6.3. MicroBlogging
page79 6.3.1. Developmental Stages of China MicroBlogging Service Market
page79 6.3.2. Develoopmeng Features of China MicroBlogging Service Market
page80 6.3.3. Analysis on Marketing Strategy of MicroBlogging
page81 7. Summary of Suggestions of Web2.0 Marketing
page81 7.1. Marketing Suggestions from the Angle of Website Owner
page81 7.1.1. Insist Marketing Features of Web2.0, Mainly Focus on Traditional Online Marketing at the Current Stage
page81 7.1.2. Stick to Limited Use Principle on New Technology and New Ideas of Web2.0
page81 7.2. Marketing Suggestions from the Angle of Advertisers
page81 7.2.1. Understand the Difference between Web2.0 Marketing and Other Online Marketing Accurately
page82 7.2.2. Purpose of Defining Web2.0 Marketing Clearly
page83 7.2.3. Define the Target User Group of Web2.0 Marketing Clearly
page84 8. Analysis on User Behavior of China Web2.0 Field
page84 8.1. Analysis of User Behavior of China Blogging Service
page84 8.1.1. Analysis on Basic Using Situation of Chinese Blog User
page84 8.1.1.1. Term Proportion of Users Using Blog
page85 8.1.1.2. Proportion of Users Owning Different Amount of Blog Address
page86 8.1.1.3. Proportion of Updating Frequency of Blogs
page87 8.1.1.4. Proportion of Different Contents Updated by Users
page88 8.1.1.5. Proportion of Original Contents in Blog Updating
page89 8.1.1.6. Proportion of Different Updating Forms of Blogs
page90 8.1.1.7. Different Personal Information Revealed by Users in Their Blogs
page91 8.1.1.8. Proportion of Comment Spam in Blog Comments
page92 8.1.1.9. Proportion of Frequency of Users Leaving Messages in Other People¡¯s Blogs
page93 8.1.1.10. Proportion of Updating Frequency of Blog Template
page94 8.1.1.11. Proportion of Different Standards When Users Selecting Blog Service
page95 8.1.1.12. Trust Degree of Users on Bloggers
page96 8.1.1.13. Proportion of Different Bloggers Focused by Users
page97 8.1.2. Basic Analysis on China¡¯s Blog Users and Blog Ads
page97 8.1.2.1. Existence of Online Ads in China¡¯s Blog Service
page98 8.1.2.2. Proportion of Existence of Different Types of Online Ads in Blogs
page99 8.1.2.3. Proportion of Different Reasons of Online Ads Existing in China¡¯s Blogs
page100 8.1.2.4. Attitudes of Users towards Advertising in Blogs
page101 8.1.2.5. Acceptance of Blog Users in Different Types of Blog Advertising
page102 8.2. Analysis on User Behavior of China Video Share Field
page102 8.2.1. Analysis on Basic Usage of China Video Share Users
page102 8.2.1.1. Proportion of Frequency of Users Receiving Online Videos
page103 8.2.1.2. Different Functions Which Should Be Added to Video Share Websites According to Opinions of Users
page104 8.2.1.3. Uploading Frequency of Online Videos
page105 8.2.1.4. Proportion of Different Video Uploading Forms Used by Users
page106 8.2.1.5. Proportion of Different Ways When Users Searching Video Programs
page107 8.2.1.6. Proportion of Different Types of Video Programs Searched By Users
page108 8.2.1.7. Frequency of Users Leaving Messages in Video Share Websites
page109 8.2.1.8£® Percentage of China Video Share Users Who Receive Online Videos
page110 8.2.1.9. Proportion of Different Reasons for Users Choose to Watch Online Videos
page111 8.2.1.10 Proportion of Different Reasons for Users Choose to Watch Videos after Download Them
page112 8.2.1.11. Proportion of User Appreciation on Watching Online TV Series or Films
page113 8.2.1.12. Proportion of Users who are willing to Share Their Favorite Videos with Others
page114 8.2.1.13. Proportion of Different Ways of Sharing Videos with Others
page115 8.2.2. Basic Analysis on China Video Share User and Video Share Ads
page115 8.2.2.1. Proportion of Different Video Ads Users have Seen
page116 8.2.2.2. Proportion of Video Ads with Different Content Users Have Seen
page117 8.3. Analysis on Basic Usage of China Online Community Users
page117 8.3.1. Analysis on Basic Usage of China Online Community Users
page117 8.3.1.1. Proportion of Different Reasons for Users Using Domestic Social networking sites
page118 8.3.1.2. Proportion of Different Reasons for Users Using Social Networking Sites
page119 8.3.1.3. Proportion of Different Weekly Time Durations of Users Spending on Social Networking Sites
page120 8.3.1.4. Participation of Offline Activities of Social networking sites Users
page121 8.3.1.5. Proportion of Different Attitudes of Users towards Business Making Friends Websites
page122 8.3.1.6. Proportion of Different Personal Information Registered in Social networking sites
page123 8.3.1.7. Worries of Users about Leaking of Personal Information in Social networking sites
page124 8.3.1.8. Communicatee of Users in Social Networking Sites
page125 8.3.1.9. Different Attitudes of Users towards Paying for Social Networking Sites
page126 8.4. Analysis on User Behavior of Other Web2.0 Service Fields
page126 8.4.1. Analysis on User Behavior of RSS Subscribing Service
page126 8.4.1.1. Awareness of Network User on RSS
page127 8.4.1.2. Proportion of Users Using Different RSS Subscribing Services
page128 8.4.1.3. Proportion of Different Standards When Users Choosing RSS Subscribing Services
page129 8.4.1.4. Usage of Users in Offline or Online RSS Subscribing Service
page130 8.4.1.5. Proportion of Most Popular Contents
page131 8.4.1.6. Proportion of Different Ways for Subscribing RSS Contents
page132 8.4.1.7. Frequency of Usage of RSS Subscribing Services
page133 8.4.1.8. Proportion of Different Daily Time Durations of Users Spending on RSS Subscribing Services
page134 8.4.1.9. Reading Promptness of Users on RSS Subscribing Contents
page135 8.4.1.10. Proportion of Users Who Subscribe Foreign Contents
page136 9. 2007 Memorabilia of Global and China Web2.0 Development
page138 Disclaimers