| Price: $ 3000 | Date: 2008/09/05 |
| Pages: 96 | Charts: 35 |
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ReportDirectory:
page 5 I. Background of the 7th Survey of Chinese Netizen On-line Consumption Behaviors
page 5 II. Research methodologies
page 7 ¢ó. Definition of concepts
page 8 ¢ô. Abstract of report
page 9 ¢õ. Text of the report
page 9 1. Analysis of the general market of China online advertising
page 9 1.1. Online advertising market size
page 13 1.2. Online advertising market structure
page 16 1.3. Market shares of online media advertising revenues
page 17 1.4£®Development situations of major online advertising types
page 17 1.4.1£®Development situations of brand advertising market
page 23 1.4.2£®Development situations of search engine advertising market
page 27 2. Analysis of China online advertising segmented market
page 27 2.1. Online advertising segmented market size
page 29 2.2. Segment market structure of online advertising
page 30 2.3£®Development situation of 2007 main media types
page 30 2.3.1£®Development situation of vertical media
page 42 2.3.2£®Development situation of video websites
page 47 2.3.3£®Development situation of community blog websites
page 50 2.4. Potential value evaluation of main online media advertising
page 50 2.4.1. Advertising value evaluation of news web portal
page 51 2.4.2. IT websites advertising value evaluation
page 51 2.4.3. Finance websites advertising value evaluation
page 53 2.4.4. Automobile websites advertising value evaluation
page 54 2.4.5. Blog websites advertising value evaluation
page 55 3. Analysis of China¡¯s online advertisers
page 55 3.1£®Analysis of the number of online advertisers
page 57 3.2£®Online Ad expense analysis
page 63 3.3£®Regional distribution of online advertisers
page 65 3.4£®Online advertising release analysis of segment industry
page 65 3.4.1£®Online advertising release analysis of automobile industry
page 67 3.4.2£®Online advertising release analysis of IT products advertisers
page 69 3.4.3£®Online advertising release analysis of real estate advertisers
page 71 3.4.4£®Analysis on delivery of the main online advertising of online service advertising
page 73 3.4.5£®Analysis on online advertising delivery of telecom services advertisers
page 75 4£®Analysis on China online advertising agency market
page 75 4.1£®Structure of online advertising agency market
page 76 4.2£®Analysis on online advertising agencies in 2007
page 77 5. Analysis on operation market of China online Olympics
page 77 5.1£®General analysis on China online Olympic market
page 77 5.1.1. Netizen attached Great attention to Beijing 2008 Olympic Games
page 78 5.1.2. Delivery of online advertising related to Beijing 2008 Olympic Games
page 79 5.2£®Analysis on media delivery on online Olympic market
page 79 5.2.1£®Online media is the second media for netizen to access to information on the Games
page 80 5.2.2£®Comprehensive portals are the major online media for information about the Games
page 81 5.2.3£®Olympic advertising delivery of comprehensive portals at present
page 83 5.3£®Analysis on delivery strategy of online Olympic advertising market
page 83 5.3.1. Netizens gave more attention to the online Olympic advertising
page 84 5.3.2£®Online media most suitable for advisers to deliver Olympic advertising
page 85 5.3.3£®Analysis on online advertising modes most suitable for advertiser to deliver online Olympic advertising
page 86 5.4£®Analysis on the online Olympic market
page 86 5.4.1. Netizens highly recognized the products/services of the Olympic sponsors
page 87 5.4.2£®Netizens had little cognition to Olympic sponsors
page 88 5.4.3£®Delivery of online Olympic advertising in Jan. 2008
page 92 5. Ten growth trends of China online advertising market
page 96 Legal Statement