| Price: $ 3000 | Date: 2008/09/05 |
| Pages: 91 | Charts: 10 |
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ReportDirectory:
page 0 I. Background of 7th research on the internet consumption behaviors of Chinese internet users
page 1 II. Research background
page 2 III. Definitions
page 3 IV. The data collection and analysis in this survey mainly adopted online questionnaire method-iUserSurvey, and combined with depth interview and research on the related operators and channel distributors. iUserSurvey is the platform for market research on internet users developed by iResearch.
page 4 V. Abstract
page 6 VI. Main Body
page 6 Topic One£ºE-payment
page 6 1. Definition and classification
page 7 2. Analysis on the development of China's E-payment
page 7 2.1.The environment for the development of E-payment industry
page 8 2.2. The demands of legalization for the allocation of roles in the value chain
page 9 2.3. The increase of trading volume shows promising market perspectives
page 10 2.4. High concentration of the market causes to fierce competition
page 12 2.5. Gateway payment is still the mainstream means of payment
page 12 2.6. Products innovation to drive the diversification of payment platforms
page 14 3. Research on the development tendency of China¡¯s E-payment
page 14 3.1. Innovation of terminals to breakthrough the choke-point
page 14 3.2. To combine on-line payment with off-line payment
page 14 3.3. To raise ARPU by dedicated services
page 15 3.4. A decline in investment, but the market has great potential
page 16 3.5. Comparison in tendency of different payment methods
page 17 Topic Two£ºOnline payment
page 17 4. Statue quo and future outlook of China¡¯s online payment industry
page 17 4.1. The trading volume of online payment keeps a rapid development
page 17 4.2. Non-dependent third-party payment platforms domain the market
page 18 4.3. The transition from irrational price war to value war
page 20 4.5. Depth application in different industries is the focus of competition
page 21 4.6.1. Wide application space for online payment in B2C
page 22 4.6.2. Online payment in B2B explores the way forward in practice
page 23 5. Analysis on influencing factors on China¡¯s online payment
page 23 5.1. Mixed development of the industry environment
page 24 5.2. All parts of the industry chain take different attitudes
page 24 5.2.1. Banks became increasingly prominent in the industry chain
page 27 5.2.2. Online stores are the focal point for competition
page 28 5.2.3. Third-party payment platforms struggle for the market
page 30 5.2.4. The option of payment platform relies on the user nature and attitude
page 30 5.2.4.1. Unique visitors to online payment increased steadily
page 31 5.2.4.2. The stickiness to online payment raises gradually
page 33 5.2.4.3. Distinguished features of the online payment users
page 35 6. Research on the development of online payment
page 35 6.1. It is imperative to integrate diversified payment platforms
page 35 6.2. The innovation of value-added services will keep developing in exploration
page 35 6.3. Online payment in the field of B2C/B2B will be the breakthrough
page 36 6.4. The market of online payment in traditional industries needs to be exploited
page 36 6.5. Focusing on the products innovation is the key to success
page 36 6.6. Rational division of labor
page 37 7. Analysis on the competition of China¡¯s payment platforms
page 37 7.1. Performance evaluation metrics for the competitiveness of third-party payment platforms
page 39 7.2. Evaluation on the operation and management capacities of third-party payment platforms
page 40 7.3. Evaluation on the marketing promotion of third-party payment platforms
page 42 7.4. Evaluation on the products &service capacity of third-party payment platforms
page 43 7.5. Evaluation on competitiveness for users of major third-party payment platforms
page 44 7.6. Comprehensive competitiveness evaluation of major third-party payment platforms
page 45 Topic Three: Telephone payment
page 45 8. Analysis on China¡¯s telephone payment market
page 45 8.1. To develop in the innovation of products
page 46 8.2. Continuous innovation in business model
page 46 8.2.1. Analysis on industry chain of telephone payment
page 46 8.2.2. Business models of telephone payment
page 49 8.2.3. Introduction of smartphone payment
page 50 8.3. Analysis on market competitive situation
page 51 8.4. Future outlook
page 52 9. Analysis on China¡¯s mobile payment market
page 52 9.1. Fast-growth in foreign countries
page 53 9.2. Development history of China¡¯s mobile payment
page 54 9.3. Market size of domestic mobile payment
page 55 9.4. Analysis on marketing environment of China¡¯s mobile payment
page 57 9.5. Investigations and comparisons of various business models
page 58 9.6. Business introduction of major corproates
page 58 9.6.1. "Mobile wallet" launched by UMpay
page 58 9.6.2. Brief introduction of Smartpay
page 60 9.7. Current problems and furture outlook
page 62 Topic Five: Core data of survey on users of online payment in 2007
page 62 10.1. Applications of online payment in 2007
page 62 10.1.1. Major influencing factors of online payment
page 63 10.1.2. Applications of online payment
page 65 10.1.3. The penetration of online payment for all e-commerce websites
page 66 10.1.4. Differences in the online payment for internet users of all ages
page 66 10.1.4.1. Major applications of online payment for internet users of all ages
page 67 10.1.4.2. Most frequently used website categories for internet users of all ages
page 68 10.1.4.3. Use frequency of online payment for internet users of all ages
page 68 10.1.4.4. Use frequency of online payment for internet users of all ages
page 69 10.1.5.1. Most frequently used website categories for males and females
page 71 10.1.5.3. Distinguished characteristics of average payment amount in different genders
page 72 10.2. Distinguishing features of online payment in 2007
page 72 10.2.1. Average payment amount each time
page 73 10.2.2. Use frequency of online payment
page 73 10.2.3. Means of payment
page 75 10.2.4. Bank cards for online payment
page 76 10.3. Application and familiarity of third-party payment platforms in 2007
page 76 10.3.1. Channels to learn about third-party payment platforms
page 77 10.3.2. The penetration of major third-party payment platforms
page 78 10.3.3. Core factors to influence internet users' option and evaluation on third-party payment platforms
page 80 10.4.1. Means of payment for Olympic tickets purchase
page 81 10.4.2. Demands on the improvement of online payment dring pre-Olympic and post
page 81 Olympic period
page 82 10.4.3. Promotions concerned by internet users during the Olympics
page 83 10.4.4. More convenient payment method to internet users during the Olympics
page 91 DISCLAIMERS