According to the data of iUserSurvey in Nov.-Dec., 2007, iResearch discovers that original contents are occupying high proportion in the updating contents of China blog users, among which proportion of blogs with most of their contents as original contents is 49.5% and proportion of blogs with all of their contents as original contents is 24.7%. this situation is caused by various reasons, for example, contents of China¡¯s blogs are better related to personal lives, low threshold of blogs, and freedom of blog writing.