Price:	Date: 2009/11/04
Pages: 16	Charts: 6
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China's online shopping market achieved explosive development in the year 2007, and continued this tendency in 2008. According to estimated data of iResearch, trade scale of online shopping has broken 100 billion, nearly 130% growth; meanwhile, numbers of online shopping user has reached 80 million, nearly 30% of total netizen; and percentage of online shopping on total retail sales of consumer goods has broken through 1% for the first time; datas indicate that online shopping has become an important complement of traditional retail market, and its importance as retail channel has been recognized by more and more enterprises. iResearch thinks that online shopping will attract more enterprise and individual users and attention of capital market in the future. China's online shopping market is stepping into fast-growing period.

ReportDirectory:

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I. Background of the Eighth Investigation on Online Consuming Behavior of Chinese Netizens
II. Background
III. Definition
IV. Methodology
V. Abstract
VI. Text of Report
1. Integral Development of China's Online Shopping Market in 2008
2. Analysis on China's C2C Sellers
3. Analysis on Consumers of China Online Shopping
Disclaimers