Price: $ 3000	Date: 2008/09/05
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Along with the education and popularity of all the parties of the market, China online shopping penetration has promoted year by year during 2004-2006. The rapid growth of urban and suburban netizens in 2007 and the low online shopping popularizing rate of these areas lead to a decreased online shopping penetration in 2007. iResearch predicts that online shopping users in the corresponding areas would represent great increase after about 3 years¡® education.

ReportDirectory:

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page 6 ¢ñ. Background of the 7th Investigation on Online Shopping of Chinese Netizen
page 7 II.Background
page 8 III. Definitions
page 12 IV. Methodology
page 13 V. Abstract
page 14 VI Analytical Framework of the Body
page 16 1. Macroenvironment of Online Shopping
page 16 1.1 Plitical Environment: Policies and Regulations of Online Shopping
page 20 1.3 Social Environment: Penetration of Online Shopping
page 22 2. Development Environment of Online Shopping Industry
page 22 2.1 Purchaser Environment¡ª¡ªC2C Shopping Platform is More Preferred by Purchaser
page 23 2.2 Seller/Provider-----Network Effect adds Transfer Cost, Size Effect adds Negotiation Ability
page 27 2.4 Competitor: High Concentration in C2C, Low Concentration in B2C
page 29 2.5 Potential Entrant: Superior Enterprises of C2C Entry¡ªSuperior Enterprises on User and Seller Resources
page 29 Superior Enterprises of B2C Entry¡ªSuperior Enterprises on Brand, Supply Chain and Management
page 31 2.6 Conclusion of the Development Environment of the Two Subdivided Online Shopping Industries in China
page 32 3. Comparation and Analysis of Chinese and American Online Shopping Market
page 32 3.1 Comparation of Internet Developing Environment: American Network Development Takes Great Advantage
page 34 3.2 Comparation of Tading Scale of Online Shopping Market: Growth in American is tending to slow, China still maintains rapid growth
page 37 3.3 Comparation of User Scale: America Online Shopping Penetration tends to reach saturation, China is still at the Popularized Phase
page 38 3.4 Comparation of Types of Online Shopping Website: Online Business of Traditional Retail is Growing Rapidly in America
page 38 C2C is Still the Prime Choice of Online Shopping for Chinese User
page 40 4.1 Trading Scale of China Online Shopping Market
page 40 4.1.1 Overall Trading Scale of 2004-2011 China Online Shopping Market
page 41 4.1.2 2004-2011 Scale and Structure of China Online Shopping Market
page 44 4.1.3 2004-2011 Percentage of Scale of China Online Shopping in Total Retail Sales of Cosumer Goods
page 45 4.1.4 2004-2011 Scale of China C2C Shopping Market
page 47 4.2. 2004-2011 User Scale of China Online Shopping Market
page 48 4.3 2007 Market Share of China Online Shopping
page 48 4.3.1 2007 Market Share of China C2C Online Shopping
page 49 4.3.2 Market Share of China B2C Online Shopping
page 50 4.4 Conclusion of the Development of China Online Shopping Market
page 50 4.4.1 Development History of China Online Shopping Market
page 52 4.4.2 Future Developing Driving Force of China Online Shopping Market
page 53 5 2007 Competitiveness Assessment of China Online Shopping Enterprise
page 53 5.1 Assessing Index and Class Clarification
page 56 5.2 Comparative Data of China Online Shopping Website
page 56 5.2.1 Sales Data of China Online Shopping Website
page 57 5.2.2 Marketing Data of China Online Shopping Website
page 59 5.2.3 IUT Data of China Online Shopping Website
page 68 5.2.4 2007 Data of Leverage Buyout of China Online Shopping Website
page 70 5.3 Comparation of Core Competitiveness of China Online Shoppinng Website
page 72 Topic One: Research of Business Pattern of China Online Shopping Market
page 72 6.1 Existing Business Pattern of China Online Shopping
page 73 6.2 Innovation and Development of Business Pattern of China Online Shopping
page 76 Topic Two: Profit Analysis of China Online Shopping Market
page 76 7.1 Profit Analysis of Two Typical Online Shopping Patterns
page 76 7.1.1 Introduction of Amazon
page 77 7.1.2 Introduction of eBay
page 78 7.1.3 Comparation of Two Typical Online Shopping Enterprises
page 81 7.2 Profit Analysis of Two Kinds of China Online Shopping Website
page 81 7.2.1Profit Problem of China B2C Shopping Website
page 82 7.2.2 Profit Problem of China C2C Shopping Website
page 84 Topic Three Investment Situation Analysis of China Online Shopping Market
page 84 8.1 Investment Climax of China Online Shopping Industry
page 87 8.2 Analysis on Inestment Hot Spot of China Online Shopping Industry
page 87 8.2.1 Investmeng Prospect of China B2C Shopping Market
page 88 8.2.2 Investment Prospect of China C2C Shopping Market
page 89 Topic Four: Summary and Developing Trend of 2007 China Online Shopping Cases
page 89 9.1 Summary of Important Cases of 2007 China Online Shopping Market
page 92 9.2 Development Tendency of China Online Shopping Market
page 94 Topic Five: User Analysis of 2007 China Online Shopping
page 94 10.1 Current Situation of 2007 China Online Shopping User
page 96 10.1.2 Time of First Purchase of Online Shopping User
page 97 10.1.3 2007 Reasons of China Network User not to Adopt Online Shopping
page 98 10.2. 2007 Purchase Behavior Analysis of China Online Shopping User
page 98 10.2.1 2007 Annual Accumulated Purchasing Frequency of China Online Shopping Users
page 99 10.2.2 2007 Annual Accumulated Purchase Amount of China online Shopping User
page 100 10.2.3 2007 Purchased Websites of China Online Shopping User
page 105 10.2.5 2007 Price Distribution of Purchased Commodities of China Online Shopping
page 108 10.2.6 2007 Payment of China Online Shopping
page 111 10.2.7 2007 Causes of Different Buying Demand of China Online Shopping Users
page 113 Disclaimers