Online banking has come into being as the result from the development of electronic commerce and online finance. Despite its short history in China, online banking has been widely popular among Chinese netizens with its features of quickness and convenience. In the past years, online banking has reached a considerable scale in China, with major market players including state-owned banks, small-to-medium joint-stock commercial banks and foreign banks.

By the year-end of 2006, China had had 137 million netizens, and the penetration rate of Internet had reached up to 10%. Chinese Internet users had accounted for 17% of total global users. Internet had become an important media resource for more and more users and had been regarded as ¡°attention economy¡±. Due to fast development of online media, online advertising has been developing explosively in recent years.

Since in 1971, when the first street games was born in Massachusetts Institute of Technology (MIT), in a period of 30 years, the digital entertainment industry represented by e-games has been gradually developing from the initial kind of marginal entertainment mode into the mainstream mode of the present global (especially in the developed countries) entertainment.

iResearch, taking the latest development situation of 2006 China online shopping market into consideration, made analysis on overall market, industry chain, shopping websites and particularly the users and deeply studied and analyzed the latest development trends and focuses of 2006 China¡¯s network shopping market, hoping to offer supports to the development of China¡¯s online shopping market.

As one of the Internet software pieces offered for free that has been first realized, accepted and widely used, instant messaging software has gained huge public following after several years¡¯ free service. The public following is not only reflected by the huge number of users, but also by the multiple Internet service types with huge market potentials and the lucrative Internet advertising industry. As a result, while the user-based instant messaging industry is creating users¡¯ market, a multi-platform and multi-operation mode market has also been created as an extension to the instant messaging industry.

By the end of 2004 the revenue of online friends market is RMB127 million, among which the revenue of online general friends-making market is RMB90 million, online dating is RMB 37 million and there is no revenue of business friends-making market.

Mobile TV is capable of becoming a mobile value-added business which has the greatest growth potential in the 3G period. Beijing Olympics 2008 will accelerate its growth remarkably. There is an increasing probability that BNOs cooperate with MNOs in future. Mobile TV programs on news, entertainment, and everyday life will attract the broadest attention.

The search engine is not an actual tangible engine, but website data of all kinds existing on the internet. In other words, it¡¯s a system in which information on the web is collected and arranged and through which users make their queries. The system includes three parts: information collection, arrangement and user query. The search service is provided through catalog classification or whole article sorting.

In 2005, China online recruiting market was in its period of expansion and the market size continues to grow. According to statistics of iResearch, China online recruiting market size reached 800 million Yuan, 45.5% more than that in 2004.

Free mail box¡¯s importance is obvious to all; it could not only obtain objective advertisement income but also could attain excellent ¡®clamjamfry foundation¡¯, setting up the basis of other services provided by the providers. In 2006, various main free e-mail box providers increased e-mail service¡¯s devotion in succession and extend propaganda in order to improve user¡¯s experience and expand brand fame; although individual charged mail box had limited market scale and user quantity, there existed a group of loyal and reliable users who e-mail box providers can not ignore.