Listed Companies & Investment | Online Advertising | Online Game | E-Commerce | Instant Messenger | Online Entertainment
SMS & Wireless Service | Internet Access | Search Engine | Demographics | Online Recruiting | Other Information
Keywords
Category
Weekly Email Sample
E-mail
Acrobat Reader 5.0
 
50 Items More
iResearch: New Advertisers Give new Impetus to Sina Online Advertising Service

According to Sina’s financial results for Q4, 2007, the total income reached 246 million dollars in 2007, that’s an increase of 16% YOY, three times as much as in 2002. Sina’s total income keeps steady growth between Q1, 2006 and Q4, 2007. iResearch thinks that online advertising service is the main factor for the increase of total income.
Online Advertising>>Google China Formally Launches New Ad Product 2008/05/16
Online Advertising>>Alimama Will Launch New Online Advertising Model 2008/05/08
Online Advertising>>iAdTracker: Online Olympic Advertising Gradually Warming up hot 2008/02/01
Online Advertising>>iResearch: Chinese Online Advertising Market Increased 67.9% YOY for Q3 hot 2007/12/22
Online Advertising>>Enlight Media Merges With Hurray! 2007/11/20
Online Advertising>>Madhouse Serves Nearly 312 Million Mobile Ads 2007/09/12
Online Advertising>>iResearch : Two Factors Promote Growth in Sina's Online Advertising Business hot 2007/08/14
Online Advertising>>Tencent Increases Total Revenue, Online Advertising Sinks 2007/05/19
Online Advertising>>Focus Media Buys Allyes Online Chinese Advertising Network hot 2007/03/02
Online Advertising>>2006 Auto Product Online Ad. Revenue Double hot 2007/02/11
Online Advertising>>Advertising Pushes Sina.com Profit Higher hot 2006/11/06
Online Advertising>>CNNIC: Blog Advertising In China Still Immature 2006/10/30
Online Advertising>>Microsoft Begins Exploring Online Advertising In China 2006/10/24
Online Advertising>>Companies Launch Mobile Ad Agency In China 2006/10/10
Online Advertising>>Companies Spend More To Promote Products In Cyber Land hot 2006/08/28
Online Advertising>>CECA Blasts Major Portals On Poor Quality Ads 2006/08/16
Online Advertising>>Time Warner Offers AOL For Free As Ad War Heats Up hot 2006/08/04
Online Advertising>>CCTV World Cup Ad Revenue Hit 1B Yuan 2006/07/20
Online Advertising>>Chinese Web Portals Earn World Cup Revenue 2006/07/18
Online Advertising>>China Unicom Steps Into Mobile Phone Ads Market hot 2006/07/17
 
56 Items More
Number of Online Advertisers in China

China's online marketing market is expected to be 8.3 billion RMB, a year on year increase of 38% compared to 2006. Monitoring data from iAdTracker, there were 3545 online advertisers in China in 2006. The number increased 6.6% with 127 more advertisers than 3418 in 2005.
Online Advertising>>Online Advertisers' Online Ad Expenses 2007/05/21
Online Advertising>>China's Online Advertising Market Breakdown by Online Media Types 2007/05/09
Online Advertising>>Online Ad Publishers'Revenue in China by Media Categories 2007/05/02
Online Advertising>>Online Ad Expenses of Major Industries 2007/04/30
Online Advertising>>Size of China Online Advertising Market 2007/04/23
Online Advertising>>Online Advertisement Income of Major Media in the First Half Of 2006 2007/03/30
Online Advertising>>Development of Rich Media Online Advertising in China 2004-2005 2006/12/29
Online Advertising>>Online Advertising Revenue of Online Advertising Agencies and Online Media 2006/12/20
Online Advertising>>Advertising on Which Media Do China Online Advertising Audience Regarded Most Influential on Their Consumption Behavior 2006/11/10
Online Advertising>>Advertising on Which Media Do China Netizens Frequently Reached for the Past Year 2006/10/30
Online Advertising>>Composition of China Online Marketing Market 2001-2010 2006/10/06
Online Advertising>>Composition of China Online Marketing Industry Market Size 2001-2005 2006/08/23
Online Advertising>>Industry Market Size of China Online Marketing 2001-2010 2006/08/02
Online Advertising>>China Online Marketing Revenue by Advertising Format in 2005 2006/07/31
Online Advertising>>Advertising Revenues of Major Portals in 2005 2006/07/12
Online Advertising>>Number of Advertising Records on Major Portals in 2005 2006/07/03
Online Advertising>>Number of Advertisers of Major Portals in 2005 2006/06/28
Online Advertising>>US Netizens' impression of online advertisements by industry 2006/01/09
Online Advertising>>US Netizens' Impression of Online Advertisements by Industry 2005/11/30
Online Advertising>>Distribution of Netizens who read ads in the past year by type of media 2005/11/14
 
 6 Items More
2006 China Online Ad Research Report


By the year-end of 2006, China had had 137 million netizens, and the penetration rate of Internet had reached up to 10%. Chinese Internet users had accounted for 17% of total global users. Internet had become an important media resource for more and more users and had been regarded as “attention economy”. Due to fast development of online media, online advertising has been developing explosively in recent years.
Price: 1600$ date: 2007/08/02 Pages: 133 Charts: 95
Content Page List of Charts Free Report Order Online
Online Advertising>>2006 China Online Advertisers Research Report Order 2006/11/14
Online Advertising>>2006 China Real Estate Website Research Report Order 2006/08/31
Online Advertising>>2005 Online Advertising Research Report Order 2006/05/17
Online Advertising>>2003 China Online Advertising Reseach Report Order 2005/10/22
Online Advertising>>2004 China Online Advertising Research Report Order 2005/06/01
 
4 Items More
Ist Half of 2006 China Online Advertising Research Report

 


According to the investigation data of iResearch, the market size of the online advertisement in China has come to 2.06 billion yuan, a growth of 50% compared with 1.37 billion yuan in the same period of 2005.
 
Online Advertising>>2006 China Real Estate Website Research Report(Simple Version) Download 2006/08/31
Online Advertising>>2005 Online Advertising Research Report(Simple Version) Download 2006/05/17
Online Advertising>>2004 China Online Advertising Research Report (Simple) Download 2005/06/14
 
 
About Us | Products & Services | Press Room | Contact Us
2002- Copyright ©iResearch Inc.    Shanghai / Beijing