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iResearch: Tencent online advertising perform well during Q2 2007

According to Tencent's Q2 2007 financial results, the total revenue reached 868 million RMB, an increase of 12.3% sequentially. Except mobile and telecom value-added business, all the other businesses are growing. The data shows that Tencent is still one of China's most healthy Internet companies.
Instant Messenger>>China Telecom Will Launch IM Service 2007/11/22
Instant Messenger>>Tencent Releases New Marketing Strategy 2007/09/26
Instant Messenger>>PICA Will Provide IM Service In Hong Kong And Macau 2007/09/13
Instant Messenger>>MSN Adds New Chinese Dating Channel 2007/06/01
Instant Messenger>>China Unicom Launches IM Service 2007/05/10
Instant Messenger>>MSN Signs Four Chinese Business Partner 2007/04/17
Instant Messenger>>IBM Goes For Instant Communications Market 2007/03/28
Instant Messenger>>PICA Sentenced To Pay Tencent RMB2 Million For Improper Competition 2007/02/09
Instant Messenger>>Rumor: Microsoft Will Set Up MSN R&D Center In Shanghai 2007/02/03
Instant Messenger>>Tencent Launches Special Channel For Children 2007/01/27
Instant Messenger>>Tencent Launches Special Channel For Children 2007/01/26
Instant Messenger>>Skype co-founders unveil online TV service 2007/01/18
Instant Messenger>>Over 100 Million Instant Communications Users In 2006 2007/01/17
Instant Messenger>>iResearch:Development Direction For Mobile IM--- Tencent QQ Cooperation With Feixin hot 2007/01/13
Instant Messenger>>Tencent Announces Permanent Free Policy For Mobile QQ 2006/12/27
Instant Messenger>>Report: QQ, Spam Dominate Chinese IM 2006/12/25
Instant Messenger>>60% Of Instant Message Users Suffer Virus Attacks In China 2006/12/22
Instant Messenger>>China Mobile Drops IM Partner 2006/12/13
Instant Messenger>>Chinese IM Fraudsters Discover Skype 2006/12/11
Instant Messenger>>Tencent Plans To Launch Virtual Credit Card 2006/12/04
 
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Comparison of Monthly Use between Major IM in China

The number of monthly coverage rate of IM software indicates the monthly usage rate of a certain instant messaging product. According to the long-term tracking data on users' instant messaging tool using habitats, during September to December of 2006, the user coverage rates of most instant messaging software went steadily. It's safe to say that it's been an entrenched habit for most users to use instant messaging software on a daily basis. In China's instant messaging market, Tencent QQ and MSN Messenger (Live Messenger) are undoubtedly the top two tools in terms of user coverage rate.
Instant Messenger>>Market Share of There Global Instant Messaging Providers 2007/06/04
Instant Messenger>>Instant Messengers of Three Major Portals in China 2007/06/01
Instant Messenger>>Instant Messaging and Enterprise Communucations 2007/05/30
Instant Messenger>>Number of Global IM Users exceed 400 million in 2006 2007/05/28
Instant Messenger>>Market Share of IM Operators by User Coverage 2007/05/23
Instant Messenger>>Market Share of IM Operators in China in 2006 2007/05/16
Instant Messenger>>Frequently Adopted IM Functions in China 2007/05/11
Instant Messenger>>Number of Instant Messenger Users Reached 114 million in 2006 2007/05/07
Instant Messenger>>Most Frequently Used IM by IM Users 2007/05/04
Instant Messenger>>Most Frequently Used IM by IM Users 2007/04/25
Instant Messenger>>Industry Foundation and Industry Value Chain of IM Market 2007/04/20
Instant Messenger>>IM Penetration Reached 86% among Internet Users in China in 2006 2007/04/16
Instant Messenger>>Market Share of IM Operators in China 2007/04/11
Instant Messenger>>Development of Instant Messaging Products in China 2007/04/09
Instant Messenger>>Users' Favorite IM Brand in 2005 2006/11/13
Instant Messenger>>Users' Favorite IM Brand in 2005 2006/09/29
Instant Messenger>>Number of Global Instant Messaging Accounts 2003-2007 2006/08/30
Instant Messenger>>Market Share of IM Operators in Terms of Most Frequent Users 2006/08/14
Instant Messenger>>Frequent Users of Each Major Portal's IM Product 2006/07/19
Instant Messenger>>Use of All IM Tools in China in 2005 2006/07/14
 
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China Instant Messaging Research Report 2006


As one of the Internet software pieces offered for free that has been first realized, accepted and widely used, instant messaging software has gained huge public following after several years’ free service. The public following is not only reflected by the huge number of users, but also by the multiple Internet service types with huge market potentials and the lucrative Internet advertising industry. As a result, while the user-based instant messaging industry is creating users’ market, a multi-platform and multi-operation mode market has also been created as an extension to the instant messaging industry.
Price: 1600$ date: 2007/08/02 Pages: 105 Charts: 57
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Instant Messenger>>2005 China Intsant Messaging Research Report Order 2006/05/23
Instant Messenger>>2004 China Instant Messenger Research Report Order 2005/04/11
 
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2005 China Intsant Messaging Research Report(Simple Version)

 


According to the survey result in 2005, in terms of most frequently used software, the percentage of Tencent QQ users occupies the leading position with 78.8 percent. 13.0% of users choose MSN Messenger as their key instant messenger.
 
Instant Messenger>>2004 China Instant Messenger Research Report (Simple) Download 2005/04/07
 
 
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