1. iResearch Annual Conferences:
iResearch holds three annual conferences every year since 2006, which works as a communicating platform for the professionals in the industry. The topics are news economy, new marketing and brand promotion.
Schedule in 2008:
| Type | Topic | Time | Venue | Size |
|---|---|---|---|---|
| Annual conference | 2008 iResearch New Economy Annual Conference | 08/04 | Beijing | 800 |
| Annual conference | 2008 iResearch New Marketing Annual Conference | 08/07 | Beijing | 800 |
| Annual conference | 2008 iResearch Brand Promotion Annual Conference | 08/09 | Shanghai | 800 |
| Annual conference | 2008 iResearch New Marketing Annual Conference (Guangzhou) | 08/10 | Guangzhou | 300 |
2008 iResearch New Economy Annual Conference
Time: April, 2008
Venue: Beijing
Fields: internet ads, internet marketing, e-commerce, wireless business, rich media, digital entertainment and broadband etc.
Size: 1,000
Award: 2008 iResearch New Economy Award
Introduction: New Economy Annual Conference, an overview and outlook to the industry hot issues and developing trends. encourages the development of new enterprises and rapid development through the in-depth discussions and analysis on the hot issues from the leaders in internet industry.
2008 iResearch New Marketing Annual Conference
Time: July, 2008
Venue: Beijing
Fields: internet ads, internet marketing, e-commerce, wireless business, rich media, digital entertainment and broadband etc.
Size: 1,000
Award: 2008 iResearch New Marketing Award
Introduction: New Marketing Annual Conference is considered to be an very important industrial conference. The conference will gather well-known media and advertising agencies to make the discussions and exchanges on internet ads, internet marketing evaluation and how to do internet marketing in order to ensure more enterprises to benefit from internet marketing.
2008 iResearch Brand Promotion Annual Conference
Time: September, 2008
Venue: Shanghai
Size: 600
Fields: internet ads, internet marketing, e-commerce, wireless business, rich media, digital entertainment and broadband etc.
Introduction: Brand Promotion Annual Conference is the only one held in Shanghai. The conference will invite the professionals to join in the discussions on the internet marketing evaluation, ads placement forms and case studies. The conference will invite more professionals to join in the discussions pointed in the characters in East China.
2008 iResearch New Marketing Annual Conference (Guangzhou)
Time: October, 2008
Venue: Guangzhou
Size: 300
Fields: internet ads, internet marketing, e-commerce, wireless business, rich media, digital entertainment and broadband etc.
Introduction: New Marketing Annual Conference (Guangzhou) will be the first conference held for the clients in South China. Some hot topics such as internet marketing, internet ads and ads placement evaluation will be in discussion.
2.iResearch Internet Salon:
iResearch internet salon provides services to domestic internet companies, tracking the current hot industry trends and offer the platform of specific and in-depth exchange of views to the high-end target groups in small-scale.
Schedule in 2008:
| Type | Topic | Time | Venue | Size |
|---|---|---|---|---|
| Industry salon | IGA | 08/05 | Shanghai | 50 |
| Industry salon | New application of internet and mobile phone platform | 08/06 | Beijing | 50 |
| Industry salon | Online banking and payment system | 08/08 | Beijing | 50 |
| Industry salon | Internet video | 08/08 | Shanghai | 50 |
| Industry salon | E-commerce application for traditional businesses | 08/10 | Beijing | 50 |
| Industry salon | Wireless marketing media value and ads evaluation | 08/11 | Shanghai | 50 |
| Industry salon | SAAS e-commerce | 08/12 | Beijing | 50 |
3.iResearch Party:
iResearch will focus on different topics to organize the parties in hotels, bars and conference centers. As one culture brand of iResearch, the topics is welcomed to be recommended by our key clients.
Frequency: Beijing: one party for every two months
Shanghai one party for every month
Guangzhou: one party for every month
Size: 50 participants
4.iResearch Forum:
iResearch Forum laid a stable position after two-year’s attempt. Its high recognition attracted closely attention from well-known corporations and media. As a result, iResearch was invited to organize lots of conferences and received wide approval.
In 2008, iResearch intends to hold the high-profile forums handing with more professional corporations in order to promote each other’s business.
5.iResearch Events Evaluation :
2008 The 3rd iResearch New Economy Annual Conference was successfully held on April 9. The conference attracted the well-known international investment companies and the leaders from the domestic prior internet corporations to attend. All the participants exchanged the points of views on the hot areas in the new economy (internet marketing, e-commerce, wireless value-added services, and wireless services) in the format of giving speech and discussions. Through iResearch’s hard working, the conference received the expectation effect and high recognition. It was a successful brand promoting activity from a different perspective.
Media Coverage: Wide scale of media coverage, more focus on ads campaign, on-line ads, live broadcast and exclusive interview.
Influence: 100+ media, 300+ journalists, 300+ editors, overall more than 1000 participants.
Highlights:
1. Wide coverage, diversified attending enterprises.
2. High percentage of professionals companies in the targeted audience.
3. Low audience defection rate
Lots of the guest speakers commended the awards gave by iResearch. They expressed their recognition to the standards of the awards and the cups. Some gave highly praises to the wireless internet and mobile phone message sector, which will be the sound basics for the later conferences.