Custom-made Research Service Overview
New Media:
How to evaluate and optimize the marketing value to get more profit?
How to develop new products with more competitive according to the market prospect and user's demand characteristics?
How to increase the user experience and increase the website traffic as well as the successful transaction percentage?
Advertising Agency:
How to research and intergrate the products to increase the competitiveness and bid-winning rate of advertising proposals?
How to evaluate the ads placement effect and optimize the placement planning step by step?
Traditional Enterprise:
How to intergrate the enterprise groups to pinpoint the positioning and maximize themarketing value?
How to grasp the development tendency of e-commerce in order to establish the platform duly?
How to find out the target customer's brand characteristics to adjust the marketing strategies?
Investment Institution:
How to analyse the development tendency of China's internet industry,and then to make the rational decision for the invesment industry?
How to evaluate the competitiveness of the target enterprise and confiem the forms of investment as well as the price?
Research Models
UserEXP:
Target customer: traditional enterprises' info. dept. & internet companies
Features: to offer the suggestions on the wensite revision from the points of contents, functions and pages. etc
Successful cases: Sony (China),Vanke,bjradio.com and CCTV etc.
MediaValue:
Target customer: internet & mobile media
Features: to analyse from the sectors of traffic and users, to design the ads sales manual
Successful cases: mop.com,rayli.com, ifeng.com,kongzhong.com and cpcw.com etc.
ComInvest:
Target customer: investment bank and venture investment organizations
Features: to offer the feasible suggestions to clients on the basis of multidimensional evaluation criterion
Successful cases: SKT,Softbank,IDGVC
AdEffect:
Target customer: advertising agencies & advertisors
Features: to offer target audience positioning & ads placement suggestion the points of ads design and effect
Successful cases: ogilvy, allyes, j&j , lenovo and arawana etc.
BrandRes:
Target customer: esbablished corporation
Features: to offer the brand diagnosis from the points of height and intensity
EcomRes:
Target customer: traditional enterprises
Features: to offer the realization model of e-commerrce according to the own characteristics
Service Flow
Step 1:The primary contact betweent the client and the staff in iResearch custom-made research dept. if there is a need
Step 2:Through the friendly communications, two parties sign the contract after the confirmation of the research proposals provided by iResearch
Step 3:Pre-preparations of the visit outline/questionnaire.To start to the data collection after confirmation
Step 4:To clarify the research progress or research results in each phase
Step 5:To execute the project, sort out and analyse the data to work out the research reports
Step 6:To refer to the research reports and make revises up to client's comments.To set the final results timetable