iResearch is a professional organization specializing in in-depth studying of customer behavior in internet media, e-commerce, online games, wireless value-added services and other new economy fields and providing data products and consulting services to customers in both internet industry and traditional industries.

Upholding "professional, rigorous and objective" style of work, iResearch is dedicated to being the expert in the new economy fields, and meanwhile, extends the services to data research and consulting. iResearch attempts to provide high quality research & consulting services and quantifiable data products to increase customer's awareness of China's new economy, profitability and comprehensive competitiveness. iResearch expects to make contributions to the development of China's new economy. Our goal is: to be China's best research company in new economy.

iResearch was established in 2002. Mr. Henry Yang, the founder, was graduated from East China University of Science and Technology. Mr. Yang contacted internet industry for the first time in 1998 and became one of the first professional focusing on internet marketing ever since. He found WiseHorse, which is research website providing information of internet ads development with his partners and in charge of operation. .

With headquarter in Shanghai, iResearch set up the branches in Beijing in October 2003, in Guangzhou in 2008 with around 100 employees. The main businesses cover research&consulting service (industry research& custom-made research service) and data-based products. (iAdTracker internet ads monitoring, iUserTracker internet user behavior research, iWebTracker net flow audit and iWebSpeed netspeed analysis). Every year, iResearch holds different conferences and establishes the internet platform for professionals to communicate and exchange the views as well as promote the development of new economy.